Many creative minds, very complex and very specific. That's marketing! That's how it has to be. And that is precisely the challenge for purchasing. Rarely predictable, not very transparent and often billed as a package. This spurs us on to bring the diverse added value of purchasing into play on the one hand and on the other hand to relieve the specialist department precisely through this.
The advanced skills of purchasing are demonstrated in commodity marketing. Because at first glance there is a lot of project business, little that can be planned and a high creative component. These are all influencing factors that normally make strategic purchasing difficult. But at second glance, there are standards and regularities that offer sufficient room for optimisation. This cannot be done without a constant exchange with the specialist department.