Our client is very satisfied with the agency services. However, the costs regularly get out of control. There is no transparency due to imprecise service descriptions and delimitations.
Often, mixed services, such as graphics, creation or licence fees, are billed at a flat rate via the agencies, which offers no room for manoeuvre for a good negotiating position. The mixing of creation and craft thus complicates the purchasing work.
Negotiation options can be created by sensibly separating individual service packages, for which the respective optimal remuneration model can be applied. This creates transparency and makes it easier to request or evaluate alternatives.
The separation of single service packages requires very profound knowledge of the business sector.
„Separating creative services from pure craftsmanship and skilfully handling them in a tender was a challenge that we mastered together with the client's marketing department."